Here’s an FYI about magicians, we get sent a lot of online videos of people doing magic tricks. When a video of a magic trick goes viral, I know ahead of time that I will receive that video from at least 20 people within a 7 day period. Some are good, some aren’t, some make me think, “Why didn’t I do that?”, and some make me think…”You couldn’t pay me to do that!” The video I received this past week was definitely a new one, as far as concept and the flood of questions I’ve gotten about it.
Take a Look…
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A magic trick involving selling weed to a cop…although I’ve gotten probably 15 different questions (about 10 times each) about this video, the top two I have received are:
1. Is it real?
2. Was that really a good thing to do?
I certainly can’t confirm whether or not this was 100% real. Truthfully, as far as Calen Morelli’s purposes for it are concerned, I don’t think it really matters. So if we can, let’s bypass this question and get to the real meat of the overall feeling of the video…
Was it really a good thing? Let’s see…a magician tries to sell weed to a cop…hmmm…tough one. I think we can all agree, that by default, this seems like a less than grand idea…considering it’s illegal. However, let’s look at the other side of the coin. The video has the feel of one of these ‘prank me’ type videos or a Candid Camera style, even though the cop saw the cameraman. Here’s what I truly believe…Calen Morelli wanted a creative and original way to show off some of his skills that would hopefully go viral. As far as I’m concerned, he succeeded. A lot of non-magicians probably don’t know this, but Calen Morelli already had a name for himself among the magic community well before this video came out. He’s even been a creative consultant for David Blaine and David Copperfield. I don’t know any magician currently who wouldn’t like to have that on a resume. So what harm could the video have? Obviously, I don’t want people thinking that magicians are bad people that use their skill to do illegal things. I think that regarding the star of the video, the biggest negative effect this could have is simply this. If as a magician, his livelihood is very client driven (which for most magicians, it is), will Calen lose clients when they see this video, which has nearly 8 million views in just 3 days? Calen is a creator and a consultant, so a lot of his clients are magicians, which seem to have really gotten a kick out of the video for the most part. I think overall, it just comes down to a matter of preference regarding the clients. Marijuana has certainly had it’s time in the spotlight recently regarding legalization, which has brought out the arguments from both sides. I think in a case of something being on the controversial side, as well as illegal at this stage of the game, if it were me, I personally wouldn’t post a video that might offend a significant portion of my clients. Of course, that’s just me. I really don’t think that people are saying to themselves, “Magicians are criminals” and more importantly, I don’t think people are saying that Calen is a criminal either. Overall, my hat’s off to him for creating a viral video that showcased his sleight-of-hand. Hope it works well for him.