How many business cards do you throw away in a year? More importantly, how many do you accidentally throw away that may have had value to you? The truth is, business cards are not only one of the cheapest form of advertising, but they’re also, still, one of the most effective. The problem is, they’re potentially the most wrongly executed form of advertising in existence (with maybe the exception of billboards). A good business card can give you a business increase that may surprise you.
The best question to ask yourself about your business card?
If you already have a business card, go get it…if not, grab one that someone handed you recently. Look at the card. Notice what type of business it is. Here’s the question: If your average Joe was holding your card in one hand and a competitor’s card in the other hand, what would make him call you first? I know, I know, what’s the value of being called first? For me personally, when someone calls to hire me, very rarely do they need to call another performer. Because of my experience, I know what to say on business calls. However, that’s another topic. I’m going to assume that you’re already very knowledgeable on what to say to your potential clients. Right now, I’m going to show you how to make your phone ring a lot more.
The 8 Tips to give you a GREAT business card!
Keep in mind, as you read this, what we’re going for, here, is something that will stand out. One time I handed my card to another magician who said, almost complaining, “This really doesn’t look like any other magician’s business card”, to which I replied, “Thank you!”
1. Size does matter!
It’s a fact that 99% of business cards that people will give you will be the same size. You may have to pay extra to get a different size or shape from a normal card, but believe it or not, when your card has a different feel in someone’s hand, that can make an impact.
OK, this day in age, a color business card is pretty much common sense. We are far passed the white cards with the black writing. Color is a very small upgrade.
3. A picture is worth…money!
I want to see what you’re talking about. If you have a landscaping company, show me some green grass with beautiful flowers under a blue sky on a sunny day. Make me interested. OK, so what if you install septic tanks? Have a picture or clipart of a skunk with a clothespin on his nose. Trust me, humor is not a bad thing. Give people a visual.
4. GET RID OF CLUTTER!!!
If a business card is really supposed to get people to call you, then you need to keep information to a minimum. It really shouldn’t be much more than your name, your company name, one sentence on what your company does, and your contact information. I have seen business cards that I would swear the person was trying to see how much information they could fit. I have seriously had people give me business cards that had FOUR phone numbers on them. Do you have any idea how unnecessary that is? Keep information to a minimum!
5. What contact information is necessary?
First, let’s talk phone numbers. Your card should only have ONE phone number. Your clients don’t need your fax number, they don’t need your home number, and here’s one for you…they don’t need your cell number. Now, it’s OK to put your cell number on your card, as it might be your business number. Just don’t label it. Cell numbers and home numbers can give the appearance of desperation. Don’t let them think that you’re available 24/7. Next, unless you have an actual storefront or business that people come to, you don’t need a physical address. That, like a fax number, is something you can give the client over the phone if they need it. This last one might surprise you but when I did this, the results were amazing…don’t put your email address! I used to have my email address on my card. For that run of business cards, I got primarily emails from potential clients, when I really wanted them to call. There is another benefit here. When someone, who’s just received my card, asks how they can email me, I simply tell them, “You can do it from my website.” So summing this section up, I would put one phone number and your website on the card.
6. Don’t make someone put on their glasses!
As I said earlier, keep information to a minimum. Well, as long as you’re doing that, you can afford to make the font a little bigger than normal. I’m not kidding when I say, I can read my phone number from 15 feet away. As a friend of mine put it one time, I don’t even want people to have to take the time to look for their glasses. Make it extremely easy for people to read your card.
7. Why is the back of your card blank?
I’m still amazed every time I get a card from someone and there’s nothing on the back. It’s true that the back of the card isn’t the first thing people jump to, but since the back of the card is there anyway, why not put something valuable? Have a testimonial from someone who’s used your services. Something I did for a while is have two versions of business cards. One of them was a special card that I didn’t give out very much. I would tell people as I handed it to them, “I don’t give these to everyone.” The front of the card was normal, but the back of the card had a picture of a $100 bill and said “Call to book before November 1st of this year and save $100!” Make the back of your card something powerful.
8. The reason for them to call…
And here it is…have a call to action! As I just talked about the deal I had on the back of my card, the important words were “Call to book”. Believe it or not, sometimes, people don’t exactly know what to do. “Do I need to go to your site?” “Should I send you an email.” “How do I book you?” These are questions that I’ve heard NUMEROUS times throughout the year. In case they don’t think to ask that question on the spot, answer it for them on the card.
It’s really not expensive!
I actually pay less for business cards now than I did 10 years ago. And I should point out that my business cards now, put my first cards to shame. Because business cards are so inexpensive, there’s no reason not to have an outstanding card. It’s a great feeling to hand out a business card and someone say, ” Wow! That’s a great card.” I’ll leave you with one of my favorite quotes by Joel Bauer. While talking about business cards, he said, “It’s the kind of thing where your business card should be so good, that even if they don’t like you, they won’t throw it out.”