This is really a quick one. I know, I’ve posted something similar before, but I just wanted to highlight this portion, because political issues are really overtaking social media. Now, more than ever.
Let me give you some social media wisdom:
Just reporting the facts…whether you agree or not.
Fact 1. People already have their minds made up about political and controversial issues.
Fact 2. Your post isn’t going to change their minds.
Fact 3. Unless your only goal is to tick people off, do yourself a favor and just stop! Those kinds of posts destroy any professionalism you might’ve been conveying to potential clients.
I could not be more serious without beating my fist on the table. Business owners (and people) who post anything controversial are literally posting a train wreck. I made the decision to stop controversial posting in 2013, when I made one post that collected 79 comments in just under 15 minutes. I had ticked off everyone including myself. Ticked off people posted comments for the other side and more ticked off people posted comments that disputed the comments from the original ticked off people. It was an utter catastrophe and it took a friend that agreed with my post to call me and say, “I completely agree with what you posted. Now delete it immediately!” He was right. If that post had stayed up, I would’ve lost more people in 24 hours than I had gained in the previous 5 years. And trust me, I get it. My political views are just as strong…if not stronger…than most of my friends list. If you have to post controversially, I suggest you get on a forum and do it anonymously.
1. Today, a lot of people are posting about how we should “stop the hate”. If that’s true, then is posting something controversial helping the situation or hurting it?
2. I’m not saying ignore the bad. Hey, there are bad things out there, but trying to back people into a corner will not bring you to an agreement. Even if that agreement is to agree to disagree.
3. Me personally? I LOVE to poke fun at controversial statuses by taking a different route. Just a funny kind of “harsh” that people know is not true. (i.e. My man, Dwight, in the picture)
Hey…it’s your page.
I know this is a given, but ultimately, it’s your decision. Just keep in mind what you want the end result to be. Will you win more people or lose more people? And just remember, this doesn’t have to just apply to social media. In real life and onstage, I avoid controversial and political topics like the plague. Doesn’t mean I don’t have an opinion. Just means there’s a time and a place to have that discussion.