Okay, if you know me, then you know that this is a topic I could discuss for days. However, I’ll just say with confidence that this won’t be the only post I make about this. For now, I mainly just wanted to apply this principle to something I’ve already discussed, as well as something that just recently happened.

So, quickly, what do I mean by sorting vs selling? What do they mean? The short answer is: one takes a lot of time and the other doesn’t. Think about it. If I gave you a deck of cards and told you to find the aces, how fast would you go through it? Even at a slow pace, you could get it done in under a minute. What if you used that technique to find your next client? Rather than presenting some big sales pitch, find out the information you need as quickly as possible and decide whether or not to move on.

sorting vs sellingWhen my dad worked in real estate and was looking for clients, he would call people and deliver this nice long script he was given, word for word. Seems like that would be the answer right? Well, another guy, working in the same agency as my dad was outdoing everyone in sales. My dad asked him what his big secret was. What was he saying to people over the phone? When they answered the phone, he would ask one question. “Are you interested in selling your house?” Most of the answers are going to be “No”, so why spend anymore time with them on the phone when you could be calling someone else. I mean seriously, if someone doesn’t want to sell their house, do you think you’re going to magically convince them that they should? Of course not. Practice sorting vs selling.

So how does Voice123 fit into this? If you read my blog post, Voices.com vs Voice123…the BIG secret, then you know that it took me many auditions before I booked my first job on Voices.com. Besides my voice over technique not being great at the time, my skill of sorting hadn’t kicked in yet. I would do 2-5 auditions in a day and assume that was going to turn into something. At that rate, it took me right around three months to book my first job. What am I driving at? I just officially joined (got a premium membership) Voice123, have been on there right about a week and a half and have already booked my first job. What was the difference from then to now? Sorting. I don’t audition for every job that comes in, but every job within reason that I believe I can do, I’m going to give it my best shot. And once I audition, I don’t think about it again unless the client contacts me directly.

So if you’re on a pay-to-play voice over site, my advice to you would be, submit an audition, then forget that you ever submitted that audition. If I told you that you would book a very nice paying job out of every 100 auditions that you did, but the only catch was, you HAD to do 100 auditions to get the job, how fast would you get it done? Become a professional sorter!